Our news

The latest news from Genario Studio and the contemporary challenges of AI applied to cinema and the audiovisual industry.

Our news

The latest news from Genario Studio and the contemporary challenges of AI applied to cinema and the audiovisual industry.

Our news

The latest news from Genario Studio and the contemporary challenges of AI applied to cinema and the audiovisual industry.

WAiFF 2026: Two Days in Cannes, and Something Irreversible

On April 21 and 22, 2026, the World AI Film Festival held its second edition at the Palais des Festivals in Cannes. Genario was there — as co-organizer, moderator, jury, and production partner. Here is what we saw.

There are events that validate a direction. WAiFF 2026 is one of them.

In just two editions, the festival has become the global benchmark for cinema in the age of AI. More than 200 press articles — Screen Daily, The Guardian, BFM, Canal+, Le Point. One billion views on social media. 5,500 films received, 80 countries represented, 13 awards presented. It is no longer a weak signal. It is a state of play.

Genario has co-organized WAiFF since day one. During these two days, we were in the hall — and behind the scenes.

Mathieu Kassovitz took to the stage and announced that he was halting the pre-production of his next film to build an AI studio from scratch. The comparison he used speaks to the ambition: George Lucas founding Industrial Light & Magic before shooting Star Wars.

His quote circulated everywhere: "A $50-60 million project drops to $25 million with AI. New creative tools don't just cut costs — they generate ideas. It becomes part of the creative dialogue."
This is not just technophile talk. This is a producer-director recalculating the equation of his craft in real time.

What Kassovitz said — and what made the front page of The Guardian